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Project Summary
Problem
Students seek effective and engaging learning experiences however, the current landscape of educational technology presents several challenges. Educational apps are multitudinous; flooding the market, often lacking personalized approaches that cater to individuals planning there education for a prospective profession. This leads to a sense of distrust and confusion among students. These existing technologies often follow a one-size-fits-all model, disregarding the unique goals and grasp of each learner. Students struggle to find tools that adapt and cater to their specific learning needs, hindering their academic progress and enthusiasm for learning.
Solution
To provide learners with an innovative and comprehensive application that centralizes choice. This application should focus on providing a community interactive experience, employing adaptive technologies, intuitive interfaces, and diverse resources that show clear practice to profession pathways to accommodate the growing volume of learners that are objective-oriented.
My Role
Lead UX Designer
Scrum Master
My Responsibilities
- UX Design
- Research
- Information Architecture
- Testing
- Hifi and Prototyping
User Research
User Research Methods and Highlights
In the development of "Blink," our revolutionary EdTech hub, I employed a multifaceted approach to user research. The tools at my disposal were interviews, surveys, projective techniques, and card sorting, each meticulously selected to offer a comprehensive view of user needs, preferences, and challenges.
- Interviews: Engaging with potential users directly allowed us to uncover their unique pain points and desires. These one-on-one interactions were instrumental in understanding their motivations and requirements.
- Surveys: The use of surveys allowed us to gather data from a larger audience, providing us with quantifiable insights. Users could express their thoughts, expectations, and concerns, helping us identify broader trends.
- Projective Techniques: By employing projective techniques, we delved deeper into the subconscious aspects of user behavior and preferences. This provided a richer understanding of their latent needs.
- Card Sorting: Card sorting exercises helped us define the most intuitive and user-friendly way to organize our platform. Users' categorization of content and features guided our information architecture.
Potential Insight Uncovered:
During user interviews, we unearthed a profound insight. Users expressed a strong desire for a centralized inventory of EdTech institutions and programs. They emphasized the need for an efficient mechanism to plan their academic pursuits while gaining insights into the trends of the ever-changing professional landscape. This insight was a pivotal turning point in shaping "Blink" into the EdTech hub it is today, with a centralized inventory and trend analysis capabilities, aligning seamlessly with user aspirations.
Pain Point
- Existing platforms lack customization options, hindering individualized learning experiences.
Pain Point
- Users struggle to access a centralized hub for diverse educational materials, causing frustration and wasted time.
Pain Point
- Current methods fail to engage users interactively, leading to disinterest and reduced knowledge retention.
Pain Point
- Existing edtech platforms often lack dynamic features that facilitate meaningful interactions among students, inhibiting collaborative learning and support.
User Persona
The Market
Wireframes
Style Guide
Hifi Mockups
Elevating Design with User-Centered Precision
In the quest to create exceptional user experiences, I embarked on a journey from lo-fi to hi-fi design, guided by invaluable user feedback and rigorous UAT. Here's a glimpse of the transformation:
- Low-Fidelity Beginnings: The journey commenced with low-fidelity iterations - the raw canvas upon which ideas took shape. Simple wireframes and sketches allowed for quick ideation and the exploration of multiple design directions.
- User-Centric Refinement: Armed with feedback from real users, the designs underwent a transformative process. User Acceptance Testing (UAT) uncovered insights that became the cornerstone of our redesign. User preferences, pain points, and aspirations were carefully considered.
- High-Fidelity Realization: The lo-fi concepts evolved into high-fidelity designs. Each pixel meticulously placed, interactions polished, and visual aesthetics refined to create a visually engaging, intuitive, and functional interface. The result is a refined user experience that not only meets but exceeds user expectations.
The transition from lo-fi to hi-fi designs reflects the power of user feedback and the iterative design process. It's a testament to the principle that designing for the user is an ever-evolving journey, driven by insights, creativity, and a commitment to excellence. Explore the visuals to witness this journey unfold.
Lightbox Me> *select pic
Interactive Prototype
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